Bethard have only been operating in the United Kingdom since 2017 but the Mata based bookie have wasted no time introducing themselves to as many punters as possible. With an innovative platform, unique opportunities and classy all-round sportsbook, Bethard are already making waves so we thought it was time to take an in-depth look at them with our Bethard review.
Bethard was founded by a group of friends who made their living as professional gamblers. They believed that their collective experience of the betting knowledge and intimate understanding of what punters want made them well placed to create a genuinely world class betting company.
Bethard have multiple strings to their bow. They have developed their own platform to host online sportsbooks and casinos which allows them total control over the way their site looks and the products they offer. It's that tailored approach to betting that Bethard believe will allow them to stand out against the competition and continue with their ambitious goal of being the very best in the industry.
The ownership structure of Bethard includes several key people including their founder Erik Sharp and, as of 2018, Zlatan Ibrahimovic. The Swedish football legend signed a deal to become a brand ambassador and co-owner shortly after joining the MLS and his presence at the company has helped their marketing efforts considerably.
Bethard are working very hard to grow their British and Irish customer base and so have put together a welcome bonus worth a maximum of £50. The first step to take advantage is to visit the Bethard site via one of the linkson our site and open a new account. Then, every time you wager £100, Bethard will credit your account with £5 in bonus cash to use however you wish. This can be completed 10 times for the maximum bonus of £50.
It will take a fair amount of betting to get your hands on the maximum £5 within the seven days that the offer applies but anybody who does wager the full £1000 will get a great understanding of how the Bethard site operates.
After the welcome offer expires there are several long running promotions for Bethard users. Unfortunately for sports bettors, most of these offers are for the Bethard casino and their slots and games.
When you first visit Bethard.com you're not greeted with the main sportsbook like with most online bookies. Instead, you get the chance to choose between the various sections of the site. Bethard are more than just an online sportsbook so those looking to only use their sports betting section should bookmark it for future use.
Thankfully, Bethard have prioritised speed and ease of use with their sportsbook so once you're there it is possible to get a bet on in a matter of seconds. The biggest upcoming events are found on the sportsbook homepage and there's even a dedicated Live Betting page to speed up your in-play betting even more.
The design of the Bethard site works to further its ease of use. It's based on a black and dark grey background with Bethard's trademark yellow used throughout to highlight key information and graphics. Bethard own and operate the platform used to host their sportsbook so the quality, speed and reliability of their sportsbook is particularly impressive.
We've already seen that Bethard are taking their attempts to be the biggest betting company in the world very seriously and that's replicated with the amount of choice of markets they offer their users. They have all the options you would expect for the biggest sports and have a massive selection of handicaps and other lines on even the more obscure sports that they cover.
The breadth and depth of Bethard's market coverage is complemented by the value found on their sportsbook. The payout percentages hover around the 94% mark for all sports with the value available on football particularly impressive when compared to the competition.
Bethard do not yet offer live streaming to their users.
The Bethard mobile site works in the same way as the desktop site in that it offers you the chocie of the different products on the landing page. That does slow things down a bit but again, finding and placing a bet is a very quick process. The mobile site also looks every bit as good as the desktop site and is reliable even at the busiest times.
Bethard have also combined their products on their mobile app which works very well on both iOS and Android devices.
A fully operational Cash Out feature which allows punters the ability to either wholely or partially close their open position is no longer a nice to have for bookies who want to challenge the most established names. Bethard have risen to the challenge with an excellent Cash Out functionality which is available on a very big selection of in-play markets and even multiples.
As Bethard both own and operate their own site it's the Bethard Group who hold the required licenses in the various territories in which they operate. For their British operations that means being licensed and regulated by the Gambling Commission (license number 000-049386-R-327558-003).
Should you have any further questions of have any problems than need solving whilst a Bethard customer, their support team can be reached 24 hours, seven days a week through email and live chat services.