Betsafe have really caught the attention of punters over the last couple of years. As well as a very handy blog, they signed Conor McGregor to front much of their advertising. If you're not yet aware of what they have to offer, we've picked out the highlights in our Betsafe review.
Betsafe was launched in January 2006. A combination of top class product offering, dedicated customer service and savvy marketing has seen Betsafe move from unknowns to an international betting company serving over almost half a million customers.
As well as steadily increasing their offering to customers in areas including additional markets on the sportsbook, more games on the Betsafe Casino and Live Casino and regularly updated promotions, Betsafe have place a great deal of stock in the security and reliability of their site.
Betsafe have been able to keep pushing forwards largely thanks to the backing of their holding company, BML Group, which is a subsidiary of Betsson AB. They own and operate several betting brands and can utilise economies of scale and their expertise to ensure each of those brands, including Betsafe, continue to thrive.
Betsafe make a big deal of the various products they offer and they are currently only offering a welcome bonus on their casino product. It's a shame there aren't any promotions specifically for the sportsbook at the time of writing but it's worth noting that they have offered free bets for new customers before so make sure to keep an eye on any future developments.
In terms of the promotions currently available, Betsafe give you the choice of three options based on your first deposit. There are 25 free spins after you deposit and play through £25, 100 free spins when you play through £100 and 200 free spins when you deposit and play through £200.
Those who enjoy online casinos will be delighted with the numerous offers that Betsafe promote across their offering. There are also regular enhanced odds accumulators for the biggest sporting leagues.
The combination of black, grey and red that makes up the bulk of the Betsafe website looks really good. Key information such as navigation links, event details and the current prices stand out while pictures and graphics illustrate the latest offers and popular sections of the site.
Navigating around the Betsafe site is fast and simple. You can choose from the most popular sections of the site at the very top, pick the sport you're looking for from the left-hand panel or get a bet on any of the current in-play events with a few clicks displayed in the middle of the homepage.
The pages of both individual sports and events are very well designed and intuitively set out although grouping of markets would be nice on big events like football matches and golf tournaments.
Betsafe tell their customers exactly how many markets are available on each sport at any given time. This gives a great look at the size of their offering which includes 10s of thousands of football markets, hundreds upon hundreds of markets for sports such as tennis, basketball, baseball, ice hockey and even eSports and even markets on niche events from motorbikes to athletics and handball. Many of these markets from popular to niche are also offered in-play.
By operating on the same platform as the other Betsson-owned sportsbooks, Betsafe are able to draw on the shared expertise and economic power to provide some very good value across their offering. Margins are relatively low and it's not rare to see that Betsafe are top priced even on big events.
Live streaming is another way that Betsafe customers are served by the Betsson group of bookies. Thousands of events are streamed live on the Betsafe site each month and customers can watch just by logging into a funded account.
Betsafe have a well designed, reliable and feature packed mobile site for customers who like to bet on the move. The mobile apps, which work on both iOS and Android devices, are another handy option as they combine the sports betting and casino offering.
Spend just a little time on the Betsafe website and you'll see several markets with a green 'CASHOUT' label. Each of those markets give Betsafe customers the option to either lock in profit or cut their losses during the match.
Betsafe's license to operate is actually granted under the name of their holding company, the BML Group. BML is registered as a Maltese company and therefore holds a license to operate as a gaming company under the Malta Gaming Authority. For residents of Great Britain, the Betsafe website is licensed and regulated by the Gambling Commission. That license ensures Betsafe customers have a number of safeguards including that Betsafe can afford the funds to payout every bet they take.
Security is another area in which Betsafe draw upon the expertise of their holding company. BML Group have invested heavily in technology that protects customer information and payments. In fact, Betsafe themselves rightly make a big play of their safety and reliability.
Should you have any further questions or concerns about security or anything else about Betsafe you can contact them via their customer service department. Email and phone remain popular methods of communication but the Betsafe live chat is perhaps the quickest and easiest way to have your query answered.