Carving out a space in the betting industry is a very big ask for a new company. We've seen a handful of bookies come and go in the last couple of years but the challenge was not big enough to put off the people behind MoPlay. They believe they can do something new by creating a bookie specifically for tech savvy millennials but does MoPlay live up to the billing? We thought it was time we took a look at that question in our MoPlay review.
The hierarchy at Addison Global has been planning a way to break into the betting industry for some time now. That company includes people with a great deal of experience of the industry and who felt they could do a better job than the various companies for whom they previously worked.
Addison Global decided to launch a betting brand which was specifically targeted at a younger audience. That meant they needed clever branding, an innovative approach and a mobile first approach to betting and gaming.
To achieve the latter, MoPlay signed a deal with SBTech who are widely regarded to have one of the best mobile betting platforms around and to provide the technical underpinning of the MoPlay sportsbook and other products. They also signed sponsorship deals including with Premier League clubs Manchester United and Watford and have invested in their content creation to really create an exciting and well rounded betting company.
The team at MoPlay are working hard to create a genuinely fresh betting company for a younger customer base but they understand that punters of all ages love a free bet or two so that's what they are offering for their MoPlay free bet welcome bonus.
If you open a new account with MoPlay having clicked one of the links on our site you can get your hands on two free bets worth £15 each. To get those free bet tokens you only need to bet £10+ at odds of 1.50 (1/2 in decimal odds) within the 13 days of opening your new account. It's important to have a read through the terms and conditions for this welcome bonus and make sure to click to accept the promo when the opt-in prompt pops up after your qualifying bet is settled.
MoPlay continue to offer regular free bets for their customers long after they've signed up. These offers are available after striking qualifying bets on sports including football, darts, tennis and more.
MoPlay's logo is simple but striking. It is just black and white, colours which are used throughout the MoPlay site. It is far from bland though thanks to a host of accent colours and some very sharp graphics.
Design is clearly very important to MoPlay. Indeed, it's one of the main reasons they partnered with SBTech. As well as being confident about the reliability and usability of the Chameleon360 iGaming platform, MoPlay wanted control of the way their site looks to their users. They get that with SBTech and have the most of it.
Perhaps the best thing about the MoPlay site is that it takes next to no time to get to grips with the way it operates. With links to popular and in-play events right from the homepage most users will be able to get their bet on in just a couple of clicks.
The ability to provide their own offers is another benefit of MoPlay's partnership with SBTech. MoPlay have utilised this to great effect to enhance the odds available on their sportsbook. They take bets on all the sports you'd expect of a top class online sportsbook and have competitive odds throughout the site but it's these offers that really set MoPlay apart.
MoPlay have Best Odds Guaranteed on bets placed on horse races after 9am on the morning of the race, their Odds Upgrade feature sees prices boosted on a range of markets every day, and they have the best odds on the win, first goalscorer and correct score markets including Man Utd and Watford. Savvy punters can also craft their own bets thanks to MoPlay's Flick The Switch & Build Your Bet feature.
Live streaming is not currently available with MoPlay.
The clue is in MoPlay's name, this is a bookmaker built for the mobile age with everything built to work as well if not better on small screens than on desktop devices. MoPlay want their users to carry them around in their pockets and be able to place bets or use their gaming products on the move. It is certainly easy to make the most of everything they have to offer either by downloading the MoPlay app via the Google or Apple app stores or by visiting their mobile site. Either option provides users with a platform that is jam packed with features, well designed and very good looking.
The MoPlay Cash Out feature is on a par with any other bookie. They use an intuitive slider to allow their users to close their positions early on a host of different markets. This gives MoPlay punters an excellent level of control over their betting as it's possible to lock in a profit before an event ends or to cut your losses should things go against you.
MoPlay's licenses to operate in each of the territories in which they have customers, including Britain, are held under the name of Addison Global Limited. As you would expect, this means they are fully licensed and regulated by the Gambling Commission in Great Britain who mandate that betting companies treat their customers fairly and that they can afford the payouts on all bets struck.
There is a lot more information about how MoPlay operate, how they ensure the safety of their customers and secure payment information on the various pages contained in the Help section of their site. This Help page also contains a comprehensive FAQ section which should be your first port of call if you run into any problems with MoPlay.
MoPlay could do a better job of publicising the contact details for their customer service team but once you find it, it is pretty easy to send them a message. In the unlikely event you have a complaint which requires escalation, MoPlay are signed up to IBAS who independently resolve disputes between betting companies and their users.