SportNation are one of a number of new entrants into the world of online betting with very big ambitions. There is nothing wrong with aiming high providing companies really understand what punters are looking for and the early signs for SportNation in that regard are impressive. They certainly know how to treat both new and existing customers very well as we have detailed in our SportNation.bet review.
SportNation are a relatively new name to the online betting world but they've been about longer than you might initially think. Although they launched their SportNation.bet website which includes a sportsbook, casino and a host of rewards in 2017, the team behind the site had already been in business with BetOnBrazil.com.
Launched in partnership with British sports broadcaster and former Scotland international footballer, Alan Brazil, BetOnBrazil was an attempt to do things differently in sports betting. It was a fairly popular site but the company who owned and operated the brand, Argyll Entertainment, believed that they could reach more users with a change in branding. Thus, SportNation was formed.
SportNation.bet was launched in August 2017 and has seen some steady growth far beyond the largely football betting orientated customers who signed up to BetOnBrazil. Alan Brazil himself remains an ambassador and regularly provides his sporting insight but SportNation is now a multi faceted betting site which looks to have a bright future ahead.
As part of their attempts to attract new customers, SportNation have put together a first deposit welcome bonus worth up to £50. Taking advantage is as easy as visiting SportNation via one of the links on our site, completing the signup process and making sure to enter promo code SN50NEW .
If you deposit at least £10 into your new account, SportNation will instantly credit your account with 100% of that first deposit up to a maximum of £50. Your account balance will only be withdrawable after rolling over both the deposit and the bonus seven times on bets at odds of 3/5 (that's 1.60 in decimal odds) or more. The full list of terms and conditions are on the SportNation site but it's worth noting that your full deposit must be rolled over, even if it is greater than £50.
The offers keep coming for SportNation customers long after the welcome bonus has been completed. The most impressive is the Rewards Plus Program which offers tickets to sporting events, discounts for merchandise, bespoke bonuses and free bets and even a Rewards Store.
The change from BetOnBrazil to SportNation was much more than just cosmetic. Argyll Entertainment knew they could only continue to attract a larger, more diverse customer base by offering a top class performance.
With that in mind, they went to SBTech looking for a feature laden website which could compete with even the biggest players in the market. SBTech are highly regarded software providers in the betting industry and they have created a website for SportNation which is at once familiar and different.
It's the user experience which makes SportNation.bet so familiar. Users navigate around the site in the same way as so many other betting sites which allows for quick movement between products, sports and markets. The difference comes through the personalisations SportNation have made including their patented orange colour and easy to read fonts.
SportNation want to compete with the very biggest names in sports betting but they have to take one step at a time and knew that employing a big trading team to price up thousands of markets on their sportsbook was not an option. Thankfully, they've been able to rely on the expertise of SBTech to provide a sportsbook which contains all the sports, leagues and betting markets that you'd expect from one of the big boys. That choice is complemented by competitive odds across their sportsbook which is supplemented by their daily price boosts and best odds guaranteed on horse racing.
There is no live streaming available on SportNation as yet.
SportNation's mobile site is every bit as strong as their main desktop site. The technical underpinning and user experience is sound enough to allow punters to get a bet on any sport or market they desire incredibly quickly whilst the mobile site looks great. The features that you'll find on the desktop and mobile sites are also found on the SportNation apps which can be downloaded on Android and iOS devices.
SportNation have a strong cash out offering for their customers. It allows punters to lock in profit or limit losses from bets on selected markets and there's even a partial cash out feature which gives even greater control.
As SportNation is operated by Argyll Entertainment it's the holding company who holds the required license with the UK Gambling Commision. They are the regulatory body for betting companies in the UK and have a stringent set of conditions for bookmakers to adhere to before being granted a license.
Among those conditions is the investment in and use of state of the art software and processes to ensure the security and safety of customers. SportNation use firewalls and secured webpages to keep customers' money and details safe whilst they're partnered with a host of gambling charities and bodies to offer support to people who get into trouble.
Should you have any further questions or run into any problems with SportNation during your time as a customer, you should first visit their FAQ page and then, if required, their Contact Us page to get in touch via email or live chat.