Every bookmaker likes to think of themselves as unique. That is not a view universally shared by punters who sometimes feel as though they've seen it all before when they visit a new bookmaker. Star Sports, however, truly are unique, offering what they refer to as the "delicatessen" of bookmakers. What is it that makes Star Sports so different? And how what can they do for you? We answer those questions and many others below in our Star Sports review.
Star Sports was launched in 1999 by Ben Keith. In the early days, he and his small team took bets from punters at British racecourses but it wasn't long before the company grew into something bigger by acquiring a number of smaller players.
The people and expertise that Star Sports acquired helped them to launch one of the very best telephone betting platforms in the world. Star Sports continue to offer their loyal customers both debit and credit accounts via the phone with highly trained operators making life as easy as possible. They've also moved into more niche betting products such as hedging and the ability to place massive bets so this really is a company who understand betting inside out.
Star Sports' most recent challenge is taking their knowledge of the industry and first class service to the world of online betting. Their website describes Star Sports as "exclusive, discrete, personalised, high-quality bookmaking in an industry run by faceless chains" so they really do set a high standard to live up to.
Perhaps in order to bolster their credentials as a unique bookmaker who truly offer their users something different, Star Sports don't have a single, long running welcome bonus for new customers. That is not to say that new customers get nothing, it's just that the free bet offer available changes almost daily.
Star Sports use the biggest current sporting events as the basis for their welcome bonus which takes the form of free bets worth £25. At the time of writing the current offer surrounds Tottenham versus Manchester City in the Champions League so we'll use this as an example of how the Star Sports offer works.
Those who took advantage of this offer had to open a new account with Star Sports before kickoff on the day of the match and place a bet of at least £10 on any sports market. Those who signed up just had to sit back and enjoy the match with the knowledge that a £25 free bet would be credited to their account in the event of a Tottenham win.
These offers are available on a number of different sports and are paid out subject to different outcomes (a horse winning a specific race or a football team winning from behind for example) so if the current offer doesn't catch your fancy it's worth checking again to find one that suits you. In addition, Star Sports have offers for their current customers including Acca Insurance which awards free bets if one team of your fivefold + accumulator lets you down, a £25 free bet awarded for punters who back a winner of any ITV race with an SP of 4/1 or more, and money back for bets on golfers who miss the cut in the biggest tournaments,
Ben Keith and the rest of the hierarchy at Star Sports have always been cautious about moving online. Although the opportunity to reach many more customers is huge on the internet, Keith wanted to ensure that Star Sports did not compromise its main purpose of providing a top class service to customers.
After many years of careful thought and a lot of testing, Star Sports finally launched their new site to the public in May of 2018. The site is based on a platform from a relatively new software provider, Two-Up Digital. Two-Up promise to take a fresh approach to the hosting of betting sites which is fit for the modern punter and you have to say they have done a very good job with the Star Sports site.
The first thing to say about starsports.bet is that it looks and feels like a classy operation. That effect is achieved by smart use of the blue, white and yellow colours used in their logo and keeping things simple in terms of the presentation of data. Navigation between sports, events and markets is simple and, crucially, very quick whilst individual events have a wealth of information.
That commitment to providing a lot of information is found one starsports.co.uk where you'll find and informative selection of blogs from people involved in sport and betting, a host of betting advice and some helpful videos. The Star Sports site was certainly worth the wait.
One of the main selling points of the Star Sports telephone betting service is that punters can talk to somebody who really understands sport and betting. You get the same feeling from the range of markets that Star Sports offer on their website.
Those who prefer to bet on the biggest events will be impressed by the range of markets used for Premier League matches, major golf championships and Grand Slam tennis events for example. Those who like their betting a little more niche will find prices on sport including handball, volleyball and an excellent TV & Specials section.
Finally, the odds offered throughout the Star Sports online sportsbook are competitive with even the biggest, most established bookmakers.
It is not currently possible to stream events live on the Star Sports website.
Star Sports have mobile customers covered with a mobile betting site that looks and works every bit as well as the main desktop site and mobile apps for both Android and iOS devices. Crucially, the mobile betting options are quick and easy to use showing that Star Sports understand punters like the chance to get a bet on with minimum fuss when they're out and about.
One are in which Star Sports fall down in their attempts to provide a "delicatessen" for punters is the lack of a comprehensive cash out feature to compete with the other online bookies. The current offering is a little primitive but given what we know about Star Sports it's likely an area they are working hard to improve.
Star Sports may be relatively new to the world of online betting but they've been dealing with the regulators for 20 years or more so it is no surprise that they are fully licenced and regulated by the appropriate authorities. In the United Kingdom that means the Star Sports site and mobile betting platforms are fully regulated by the Gambling Commission with the licence held under the name of their holding company, Star Racing Ltd.
Star Sports also have their operational base in Britain. The website is operated out of their headquarters in Hove, East Sussex which is where you can get in touch with both their telephone betting operators and customer service personnel. If you have any problems, Star Sports are just a phone call away whilst their Twitter account offers support. You can also talk directly to a representative of Star Sports via their live chat service which is a great addition.
Two-Up and Star Sports use the latest security software to ensure the safety of customer information and financial transactions. If you require any more information you can find much more in the terms and conditions section of the site.