Betfred are one of the world's largest online bookmakers, and Irish and UK punters may well have seen their prominent high street presence too; that's because aside from just offering online betting facilities, such as the Betfred casino, poker and bingo and sports sections, Betfred also offer a number of high street branches, further enshrining their position as a leading bookie.
This post is going to take a look at Betfred's online operations - and we'll begin by taking a brief look at the history of the company, and how they operate.
Betfred was first founded by Fred and Peter Done, and its roots date back to 1967, when the bookie opened its first shop. Things were relatively slow until the late 80's, and in 2004, the company turned over a record £3.5 billion - up £550 million from the previous year.
Today, the company is headquartered in Warrington, and the bookie serves tens of thousands of players every single day, both in-store, and online.
Betfred offer one of the most generous welcome bonus promotions in the industry, and all new punters who create an account, make a deposit of at least £10, and place a bet of at least 1/1 odds will qualify for £30 in free bets! The free bets can be used on any market you like - and any winnings from the free bets are yours to keep.
This welcome bonus offer is available for ALL players, but note that if you use PayPal, Skrill, paysafecard or Neteller to deposit, you won't be eligible to claim the offer.
In terms of Betfred's one-off promotions, they're pretty good - and you can find a breakdown of all the current promotions from the 'Promotions' page, linked at the top of the site.
Betfred's website is one of the most advanced and easy-to-navigate in the industry, and one of the core features that has lead to them becoming such a popular bookie, is the 'Next Off' feature. This shows you a brief breakdown of all of the events which are schedule to begin soon, and you'll find this on the right-hand-side of the page.
There's also something known as 'Quick Market Navigation', and this allows you to quickly and easily access your desired markets.
Perhaps one of the only downsides of the site, is that you can't yet search the entire site for markets and events. There is limited search functions available, but unlike some of the other big bookmakers, Betfred fall a little short in this regards.
Still, their website is incredibly fast-loading and easy-to-use, and it renders impeccably on both desktop and mobile devices.
Betfred offer a huge range of betting markets, and you'll find almost all sports you could imagine, including football, tennis, American football, Aussie rules football, baseball, basketball, bowls, boxing, cricket, and cycling to name a few.
You can easily access the sporting markets from the left-hand-side navigation menu, and this enables you to easily and quickly find your desired markets.
Betfred are also known for offering some of the most generous odds around - particularly for UK markets - and if you look at odds comparison sites, it's not uncommon to see the bookie ranking in the top 3 sites for best prices.
Head to the 'Watch Live' tab on the top-most navigation menu, and you'll see a breakdown of all the sports available for live streaming. Betfred offer a number of sporting events, including football, tennis, basketball, and golf, and of course, all UK and Irish horse racing events are streamed live.
In order to watch the live streams, you simply need to place a bet of at least £1 on the event, and you'll then see that you can begin watching the live stream a few minutes before the event begins.
Betfred offer a dedicated mobile app that's currently available for both iOS and Android devices, and installing the app is easy. All you need to do is head to the relevant app store (the App Store for iOS devices, and the Play Store for Android devices), and you'll then be able to download the app, free of charge.
Betfred's mobile app allows you to access almost all areas of the site, and you'll be able to browse through all of the markets available, search for specific markets and bets, and of course, easily check your bets and cash out, should you wish to do so.
If you don't own an Android or iOS device, you can also use Betfred's website using your mobile internet browser, and this presents you with a special mobile-optimized version of the site.
Like almost all of their competitors, Betfred offer cash out on the majority of their bets, and if you wish to cash out, you simply need to head to your bet slip, and from here, you'll see whether or not your bet is eligible for cash out.
If it is, you'll see a big 'Cash Out' button. Clicking this will complete the cash out process - and that's really all there is to it.
Of course, there are circumstances where you won't be able to cash out (when the event is nearly over, for example, or when significant action is happening within the game/match), but for the most part, Betfred's cash out facility is one of the most advanced around, and ensures you can almost always cash out your bets in a simple and easy fashion.
Betfred hold licenses in a number of different jurisdictions, but the one that matters , is their license from the United Kingdom Gambling Commission.
Known as the strictest online gambling regulator on the planet, the UK's Gambling Commission takes a no-holding-back approach to online gambling firms it issues licenses to, and they take a firm 'player first' approach, ensuring that any time you play at Betfred, you can be assured you're going to get treated fairly.
Betfred's website itself is built using incredibly tight security measures, and this helps to ensure that you can enjoy the best possible betting experience, in a safe and secure way.
There's also an incredibly helpful and responsive customer support team on hand 24 hours a day, 7 days a week to help with any questions or problems you face at the site, and the easiest way of contacting them is through live chat - a facility which allows you to text chat with an operator in real time. If you prefer, you can also email or phone the support team, although if you opt to email them, you can expect to wait up to 24 hours for a reply, so just be aware of this.